Before and after pics strip people of their story and perpetuate an unhealthy fixation on body image alone. So we won’t use them. We ask people to define their own measure of success – happiness, hunger, energy, or yes, for some, a change in their weight.
“Because the ZOE plan is so personalized, I have really been able to feel the impact it’s had on me. I’ve lost weight, but even more important to me, I’m healthier and feel a whole lot better!”
